Δρ. Αλέξανδρος Κάπουλας

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KapoulasDr Kapoulas joined CITY College An International Faculty of the University of Sheffield in 2007 as Lecturer in Marketing for 2 years he was appointed to Academic Director of Postgraduate Studies, he served this post for 2 years as it is a rotating position. Prior to joining CITY College he was the Division Leader in Business Courses in North College a partner college of the University Of Huddersfield, UK. Kapoulas has also worked as part-time lecturer for five years in the Derbyshire Business School University of Derby, UK where he taught on marketing and management modules at all levels.

  • PhD, Derbyshire Business School University of Derby, UK
  • MBA, Cardiff Business School, University of Wales Cardiff, UK
  • PgD, Derbyshire Business School University of Derby, UK
  • BA (Hons), Derbyshire Business School, University of Derby, UK

Kapoula’s broadly interpretivist research approach embraces new phenomena in marketing and services studies by exploring and attempt to explain the forces that shape them.  More specifically his research interests focus on:
· The Impact of Electronic Media and Relationships Between Banks and Their Customers,
· Marketing Communications,
· Consumer Behaviour & Online Consumer Behaviour,
· Customer Relationship Management,
· Qualitative Research in Marketing
· Academic rhetoric versus reality

His Research so far has been published in various International Journals and conferences.